Ne söylediğiniz değil, nasıl söylediğiniz önemlidir
Çocukken ailemden genellikle “Söylediğin şey değil, nasıl söylüyorsun” diye duymak, başım belada olduğu anlamına geliyordu.
By Renova Kreatif
Bunun yerine, bunu sizinle şimdi çok farklı bir bağlamda paylaştığımda ve bu aynı zamanda dijital pazarlama stratejiniz için de geçerli!
Geleneksel anlamda “ses tonunuz” mutlaka “duyulmayabilir”. Sesiniz web sitenizde, sosyal medya platformlarınızda ve görsel anlamda şirketinizin logoları ve sizi temsil eden görselleri bile. Markanıza ses tonu vermek zorunludur çünkü sizi sektörünüzdeki diğerlerinden ayıran şey değil, markanıza bir kimlik de kazandırır.
RenovaBT olarak, ses tonumuzun da çok farkındayız. Stratejik olarak pozitiflik, yaratıcılık ve ileri görüşlü bir konumdan geliyoruz. Söylediğimiz ve yazdığımız çoğu şeyde üslubumuz eğlenceli, canlandırıcı ve açık fikirlidir. Müşterilerimizin harika olmasına yardımcı olmak için çabalıyoruz ve eylemlerimizi sözlerimizle eşleştirmek istiyoruz.
“So how can you find your tone of voice?”
Here are a few tips to get you started:
- Know yourself and your audience. Who are you trying to reach? Are you trying to reach millennials? Or are you targeting an older, more reserved audience? Once you find your audience, be sure you stay true to yourself. As we said in our previous post about nurturing your personal brand, being original and being yourself is essential for differentiation. People can sense when you’re faking it, so authenticity is key.
- Be consistent. You may be sick of reading this over and over again, but it is so important in many aspects of branding. You don’t want your brand’s social media accounts to be super casual and fun and then your website be formal, dry and boring. Keeping the same tone across all platforms, both digital and in person, gives you the connection that so many consumers desire. The result of that is that they trust you and your product.
- Be different. What makes your brand stand out? Why should you get picked first on the kickball team? Get the creative juices going. Come up with some sort of mission statement, like your objective on your resume line – or mantra, or whatever you want to call it. It will help you push yourself to analyze your strategy and come up with aspects that separate you from your competition.
- Talk and type it out. This is something that can help you with how you’re coming across in the digital universe. If you write it down and say it out loud, it may have two completely different tones or meanings. Your quirky sense of humor may come through when you’re in person, but reading it, it may fall flat. Be conscientious of if your tone is catering to one side of the crowd. If you go too far, you may lose others. This is especially important in social media, as it doesn’t take much to start a heated conversation and even though you can edit posts on Facebook or Instagram, people don’t forget!
The content in your digital marketing strategy is half the battle. Nailing down your tone of voice helps you be memorable, hopefully for all the right reasons!
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